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See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna

5 Guerrilla UX techniques to redesign blueprint

EasyUni is an education platform to let students or parents search information easily. Helping students to make a good decision of studying in universities is one of their vision.

We didn’t follow the particular techniques to start our project. We just take these 5 quick UX techniques to help us get where we wanted to be.

I will be leading the development and be conducting research
Leading the development and conducting research.

We make an outline site goals and objectives, identify project team members, roles and responsibilities, technology capabilities, all project stakeholders, and confirm the project schedule.

Stakeholder interviews

Interviewing the stakeholders to confirm website business goals and identify supplemental user information.

User Interviews

Interviews students, teachers, and school counsellors to understand the current education process and students’ behaviours.

Competition Analysis

Review between 3-5 competitor websites to identify where EasyUni needs to be positioned within the competitive landscape, work with the team to identify site likes/dislikes and do a high-level SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

User Persona Development

Personas are documents that describe various typical target users. With appropriate research and descriptions, personas can paint a very clear picture of who is using the site. Working with the project team, I will create four or more user personas for EasyUni.

Information Architecture

Information architecture is to practise of organising the content and explaining the design process.

I draw few sitemap to define the relationship of old site and the new site should be. And the I evaluate the content, our goals and traffic before brainstorming with the tech team.

The sitemap will help us to design and code all the pages.

Final thought

There are a lot of UX techniques to define the problems and answer. Mixing up the techniques still works for us. Using a strategy that fixes into your workflow and design progress, an essential park of successful redesign website.

Freelancing: The good, the bad, and TopTal

My name is Tiffany Teng. I am a UI/UX designer with 6 years experience working with various startups, including Piktochart, EasyUni, Suave in London, and HelpHero, founded by Hailey How from Google HQ.

I specialise in creative problem solving, interaction design and intuitive user experiences. I enjoy talking to clients about their ideas, producing mockups, user journeys and emotion maps, and iterating the design after discussion with the team.

I make use of best-practice methodologies for UX design: personas, user flows, analytics and metrics, A/B testing, user interviews, user testing and feedback.

This year I started freelancing full time. It has been a positive experience for me. I want to share some of the things I learned, for other people who might be considering becoming a freelancer.

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freelancer toptal

Could freelancing be a good move for you?

I am a professional UI/UX designer. I have been working in startup environments for over 5 years with a few different companies. I specialised in user experience and creative problem solving skills in web and mobile application.

I believe in “Fail fast learn fast”. That is why when I was employed as an in house designer, I was also doing some freelancing projects to test and improve my skills in time management, idea generation and communication skill.

This year I left the office environment to go travelling and do some freelancing on the move. Just recently I have considered becoming a full-time freelancer, but there are still some concerns which I need to address first:

1. The social aspect

I felt lonely because of the lack of social interaction. Working from home certain has benefits: nobody will look over my shoulder and tell me what to do, and I do not have to deal with daily distractions in the office, and attend meetings when I would rather be working. But there are aspects of an office environment which I miss. Sometimes I want to bounce my ideas off other people, do brainstorming, or discuss the details of a particular part of the user interface. And also at the social level, I miss being able to help others with their work, and relax with the odd bit of recreational talking.

Possible solutions:

I do not have to stay at home all the time, there are some activities you could: 

  • travel around in different city or country to join the community 
  • attend networking events to get more contacts such as Eventbrite and Meetup.com are two good platform to discover related events around my locations.
  • also go to a cafe to work for a few hours, or even join a co-working space for one or two days a week.

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Ides of Redesign Suave’s Core-features

What is Suave?

Suave is a productivity tool for marketers or researchers to save and manage information quickly. And the users can share and collaborate with their team mates instantly.

Define problems:

  1. Type ’&’ in oder to create new folder. It is new for users, when you type something in the textarea, the placeholder will no display words anymore. 
  2. Misunderstand CTA of [Cancel] | [Done] | [Minimise/Maximise].
  3. Long description of placeholder.
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